|
|
Internet marketing |
 |
 |
|
Written by Administrator
|
|
Tuesday, 31 January 2012 09:08 |
|
Objective: Understanding the basics of electronic business and internet marketing, and in particular to consider ways of its implementation in order to support business development company.
Key Competences: Understanding, creating, and implementing internet marketing strategy.
Indicative Needs / Tasks: Using internet marketing for improving business.
Target Group: Managers in (Innovative) Companies, Innovative teams, students
Outcomes: Upon completion of the training each person will be able to:
understand the opportunities provided by the implementation of e-business, understand how to improve business using these tools, define requirements in terms of design and functionality of the company website, understand the principles and fundamental rules of Internet marketing, learn about the methods of advertising on the Internet, learn the social networks basics as well as their using to support business, evaluation of online users, online activities, SEO - website optimization for search engine content.
Indicative Content: E-business basics
Development and evaluation of web sites
Internet marketing campaigns (banners, Google Adwords, FacebookAds, GoogleAdSense, PPC, CPC)
The application of social media for business purposes: social networks (Facebook, Tweeter, LinkedIn), personal and Business blogs, social web
Evaluation of online users
Analytics online activities (methods, metrics, monitoring the effects of online
activities - Google Analytics)
SEO - Optimization of the site / content for search engines
Duration: 1 days (from 10 am till 5 pm)
Language: Serbian, English
Keywords: Electronic business, Internet marketing, Website optimization, Internet strategy, AdWords, Google Analitics, Social networks, SEO
Contact details: UNESCO Chair for Entrepreneurial Studies, University of Novi Sad
· e-mail:
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
· web: www.unescochair.uns.ac.rs, www.tempus-help.uns.ac.rs
Training Code: UNESCO_005 |
|
Last Updated on Tuesday, 12 June 2012 08:34 |
|
|
Identification of resources and innovative use of opportunities |
|
|
|
Written by Administrator
|
|
Tuesday, 31 January 2012 09:06 |
|
Objective: To Identify 27 types of resources, classify them, and combine their use to create and persue opportunities towards innovation
Key Competences: Understanding, creating, and implementing internet marketing strategy.
Indicative Needs / Tasks:
Target Group: Managers in (Innovative) Companies, Innovative teams, students
Outcomes: Upon completion of the training each person will be able to:
Indicative Content: Innovation. Understanding the sources of innovation and methods to achieve it in a systematic way. What are the resources: forces, energy, substances, financial, organizational, human, spatial, knowledge, geographical, premises, contacts, transport, tradition, brand name, IPR protection, etc.27 types of resources: before/now/future vs. harmful/neutral/useful vs. super system/ system/subsystem. Identify your resources. Methods of innovative thinking.40 Methods of combining and using resources. Identify your frame problem. Use your resources to create elements of the innovative solution. Redefine your problem(s).Combine elements of the innovative solution into holistic innovation as a solution to identified problems.
Duration: 2 days (from 10 am till 5 pm)
Language: Serbian, English
Keywords: Innovation, Creative thinking, Resources, Combination
Contact details: UNESCO Chair for Entrepreneurial Studies, University of Novi Sad
· e-mail:
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
· web: www.unescochair.uns.ac.rs, www.tempus-help.uns.ac.rs
Training Code: UNESCO_006
|
|
Last Updated on Tuesday, 31 January 2012 09:18 |
|
Project Working in Business Development |
|
|
|
Written by Administrator
|
|
Monday, 03 October 2011 13:02 |
|
Objective: To develop practical skills for project working in a business environment
Key Competences: Identifying, planning and managing projects
Indicative Needs / Tasks: Using project working to improve business planning and development
Target Group: All levels of business including Managers, Product Developers, Marketing and Operations Personnel
Outcomes: Upon completion of the training each person will be able to:
- understand the key characteristics of projects
- apply a structured approach to identify and select projects
- align project objectives to business goals
- divide a project into different activities and prepare a project
- plan manage risk and apply strategies to deal with change
Indicative Content: Defining projects and their purpose in business development
- Understanding the project cycle
- Using practical project planning and development tools
- Identifying project costs and benefits
- Partnership working in projects
- Dealing with change in projects
- Project monitoring and reporting
Duration: 20 Hours
Language: English, Hungarian
Keywords: Project identification, planning and management
Contact details:
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
|
|
Last Updated on Tuesday, 18 October 2011 12:37 |
|
|
Partnership Working |
|
|
|
Written by Administrator
|
|
Monday, 03 October 2011 11:28 |
|
Objective: To develop a practical capacity for partnership work in a business environment
Key Competences: Establishing, working in and managing partnerships
Indicative Needs / Tasks: Using partnership work to improve cooperation, trust and efficiency in the workplace and with key stakeholders
Target Group: All levels of business where cooperation is required
Outcomes: Upon completion of the training each person will be able to:
- understand what partnership work can and cannot achieve
- align partnership activities to business goals
- plan and manage time, people and resources more effectively
- devolve responsibility within a partnership
- apply skills to decision-making and problem-solving
- prepare action plans to structure and direct partnership work
Indicative Content:
Function of partnerships
Mapping the terms of reference for partnership work
Deciding the approach in partnership work
Encouraging and motivating the participation of stakeholders
Supporting & resourcing partnership work
Monitoring & reviewing the progress of partnership work
Duration: 8 hours
Language: English, Hungarian
Keywords: Partnerships, team building, team working, cooperation
Contact details:
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
|
|
Last Updated on Tuesday, 18 October 2011 12:37 |
|
E-office Business Practice |
|
|
|
Written by Administrator
|
|
Monday, 03 October 2011 09:54 |
|
Objective: To develop skills in e-administration and using the Internet in business practice
Key Competences: To become proficient in the technical environment of e-administration and apply in business management practice
Indicative Needs / Tasks: More efficient administration and planning in business management
Target Group: Managers, administrators and finance staff with basic computer skills
Outcomes: Upon completion of the training each person will be able to:
acquire new IT skills for e-administration
apply skills to promote e-administration in the workplace
create electronic tax and other financial reports
use online banking and local government e-administration
promote different business activities through the Internet
Indicative Content:
Definition and scope of e-administration in business development
Understanding and using e-administration terminology
IT skills for e-administration
E-tools for more effective business management
Online business practice
E-administration and business innovation
Duration: 40 Hours
Language: English, Hungarian
Keywords: E-administration, IT skills, online business management
Contact details:
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
|
|
Last Updated on Tuesday, 18 October 2011 12:37 |
|
|
|
|
<< Start < Prev 1 2 3 4 Next > End >>
|
|
Page 1 of 4 |
