Objective: The presentation of the relationship between the consumer and their needs in terms of product quality

Key Competences: Capacity to understand new conceptions,capacity to analyze

Indicative Needs / Tasks: High school graduates, university

Target Group:

Outcomes: Understand the type of needs and the behavior of the consumer; hear consumer opinion about a specific product; identify the need that the product must accomplish; express a product by its functions; identify dissatisfaction with a product

Indicative Content:

Quality-pragmatic and systemic approach

Identify the needs of consumer

-types of needs

- factors influencing consumer behavior

- value of the product for the consumer

- purchase the decision to buy a product

Analysis the need for conception a product

-Understand the need

-Statement of need

-Validation of need

Functional Analysis (design)

-Functions identification

-Functions characterization

-Functions ranking

Duration: 1 day-8 hours

Language: Romanian

Keywords: value of the product, needs, consumer

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