Objective: To know how to explain novelty of developed innovation, listen and understand customers, conduct market and competition research and see market in different way.

Key Competences: Planning, creating, conducting, and using marketing strategy effectively.

Indicative Needs / Tasks: Understanding market in innovative way.

Target Group: Managers of (innovative) businesses, innovative teams

Outcomes: Upon completion of the training each person will be able to:

• understand and define well the novelty of innovation;
• be able to observe differently market;
•  find customers for innovation;
•  know how to reach customers;
•  be able to understand and listen customers;
•  learn what they really want so as to gain their confidence;
•  explore and develop a new or the existing market for innovative products/services and
•  develop the best way of entering into market.

Indicative Content:

• Determining the type of innovation you have developed
• Research existing / new market of customers
• Research the customer’s job your innovation should solve
• Determination of market size and market potential
• Comparison with direct / indirect competitors
• What are you taking to market?

 Duration: 2 days (from 10 am till 5 pm)

 Language: Serbian, English

 Keywords: Innovation Types, Market Research, Job to Be Done, Competition Research, Marketing Strategy.

 Contact details: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

web: www.unescochair.uns.ac.rs, www.tempus-help.uns.ac.rs